How to creatively segment prospects
Posted in Marketing at 1:51 pm. Comments Off  

Great idea from InfusionSoft

The more you know about your customers, the easier it is to lead them through the sales funnel. So as you interact with prospects and invite them to take action, collect details along the way. You’ll be able to personalize your communications and marketing as you get to know your prospects – detail by detail.

Below is a way you can capture more information.

You Say it’s Your Birthday

Start a birthday club. Everyone likes to be recognized on their special day, so why not get in on the action?

Why not send all of your contacts an email that is designed like a birthday card. Tell them that you want to be ready for the real day and ask them to let you know when it is (Just the month and day is fine…no need to get too nosey). In return, you promise to send them a special gift on the big day.

The gift doesn’t have to be elaborate…maybe it is a t-shirt, a coupon for free stuff, or a simple birthday card. Not only will you collect a bit more data about your prospects, but you’ll also ensure that your brand is in front of them during a happy time. Now that’s targeted marketing at its finest!

To your success!


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